Skip to main content

Target Your Prospects With Powerful Headlines

We are all in a hurry these days, do not we? Places to go ... Things to do ... People to see ...

So if you want prospects to read your sales letter, you're the best of them stop in their tracks.

You can do this by hitting them with a strong headline. Share, in the heart! The title of the rich benefits that appeals to their desires and motives.Then ... And only then ... Do you have any hope of removing them from the rest of your sales message.

Said David Ogilvy, the legend of the direct response advertising, this is for headlines:

"The title is the most important element in a advertising ... five times as many people read the headline to read version of the body. So if you were not done some selling in your headline, you are wasting 80% of your client's money." .

Get your address wrong, and you throw 80% of your money down the drain. It's a realistic idea, right?

Fortunately, there are ways you can write a winning titles. But before we reveal them to you, take a look at this classic. See if you can discover what they have in common.

"How to win friends and influence people."

This announcement has sold millions of copies of self-help book.

"They laughed when I sat down to play the piano, but when I started playing."

This advertising is sold thousands of copies of cycle Piano by mail order.

"The announcement of a new cycle and service for the man who wants to be independent in the next 5 years."

This advertising is sold thousands of copies of the business cycle for executives.

Do you spot what these classic ads have in common?

There are four things in a matter of fact - all key to the success of each ad.

They call out to the possibility of the ideal, they share exciting news, and called for self-interest, and it adds a touch of curiosity to the message.

Here are some of the more successful titles:

"People who want to write - but can not start"

"7 secrets to make money in real estate."

"You can laugh at money worries if you follow this simple plan."

"Give me 5 days and I'll give you a personal magnetism ... Let me prove it quickly."

"Which of these vendors 5,00 £ 2.50 to £ best that you want for only LE 1.00 pounds?"

"To play the guitar in 7 days or your money"

See? Each headline does what it says David Ogilvy. It's a reference to the bottom of the prospects for its products, it appeals to self-interest and the promise of news.

Great advice from a man who tested every single word and publishing agency.

Now it's your turn. Write some headlines for your ad next sales letter or web page, and try them out. Test them if you can. In their view, higher response rates!

Simon Rudge helps marketers generate more programs of the evidence, and improve the return on investment and increase revenue. Learn more at


Popular posts from this blog

business homework

One of the benefits when a business moving from a domestic to an international strategy is the firm can earn a greater return on its investments.
Business Studies Behaviour Policy. Positive.  3 A* homeworks.  Excellent presentation.  Excellent classwork Letter home and Pal.  A* in test.  20%+ ...

Do your homework before starting a small business. "If you build it, they will come." In the movie "Field of Dreams", Kevin Costner hears a voice that utters these ...
You will be taken to the Online Learning Center for that title where you should follow the instructions for purchasing access to Homework Manager for that title.
For many Canadians, the possibility of making easy money from the comfort of their own home is a tough one to pass up. Whether the job involves assembling ...
ASAP Tutor is homework Help website for college students to learn Accounting, Managerial Accounting, Intermediate Accounting, Finance, Statistics, Business...
Need business homework help …

business home magazine

Offers partner opportunity with this web based magazine.Digital Edition‏ - Top Biz List‏ - Advertise‏ - Businesses

However, Business For Home takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our ...
MLM 500 Top Earners!‏ - Top Direct Selling Companies ...‏ - Bookstore‏ - Consultancy‏ Start a Home Based Business or At Home Business Opportunity! ... Entrepreneur Magazine's Entrepreneur of 2012 - Presented by The UPS ... Small business magazine - entrepreneur articles from Inc. Magazine archived to help entrepreneurs. Start a Home-Based Business. Generate income part-time or full time. Expand an existing business. Succeed and prosper working from home! Since 1994 ... Become successful from your home. If you are interested in learning more about part- or full-time business opportunities that allow you to work from home, ... Read about small business, opportunities, how to franchise, start up, entrepreneurs, mone…

business hotel riyadh

The Business Hotel is located in Olaya, Riyadh's commercial and business district. It is a 5-minute walk from Al Faisaliah Tower
August 25, 2012: Riyadh Hotels on TripAdvisor: Find 1265 traveler reviews, 1898 candid photos, and prices for 100 hotels in Riyadh, Saudi Arabia.
Looking for a Business Hotel in Riyadh? Choose from over 18 Business Hotels in Riyadh with great savings.
Tulip Inn Al-Reef riyadh is a business hotel connveniently located in the main heart of the city , commercial district downtown walking distance to major ...
Hotel Al Khozama is a Riyadh hotel located in the Olaya district. Whether you are travelling for pleasure or conducting business in Saudi Arabia, Hotel Al ...
Let us help plan your vacation, getaway, or business travel to Riyadh, Saudi Arabia. ... Four Seasons Hotel Riyadh at Kingdom Centre is a stylish business and ...
Great room deals for The Business Hotel in Riyadh. View photos & 0 guest reviews|Average rating: &ReviewRating / 5. Check room avail…