Friday, April 20, 2012
Positioning of the ads
Positioning of the ads
After using AdSense for a period of time must have begun to ask yourself whether there is any thing you can do to improve your profits based in AdSense. But before you go on experimenting with this and that setup you should realize two things about positioning.
The first thing you should know is that there is no universal position that is guaranteed to improve your profits. That being said, in part above about experimenting is meant to be taken literally. You should try and many devices as you can find a solution with the greatest benefit.
But, of course certain places usually work better then others. Of course, Google recognizes this, and they publish "heat map" of how much revenue ads placed in certain parts of the page can bring you. Experimentation is often the best way you can find, what suits the subconscious and conscious of the public.
Is generally the most profitable place ads within the main content, generally right above it. But this does not mean that as a rule, there are some exceptions to this. One exception is the presence of known news site or something like that to a new location.
If this is your case, you will find often that you generate more profits by placing ads at the bottom of the content, right before the start of comment. This is because as users finish reading the story, they have a brief moment where you are looking for something more to do. Can you AdSense ads can offer them something.
Also, placing ads on the left side of your page seems to work better almost all the time. Of course, this makes sense for it is written in general the text from left to right (unless you come from certain countries, where it is on the contrary).
People will end sentence and return their eyes to the left position, which means they have a greater opportunity to discover your ads.
Also, there is a bit more to these ads, then there is just visible in the right place. If you have more than one ad you have to worry about where their location in the code as well. There is a very good reason for this concern.
AdSense fills the ads in the order it finds them in the source. This means that if first you have to add in the code is not one to generate higher returns, you may soon begin to lose money, rather then earn more.
This is because if the program does not have AdSense ads anymore, and will complement your space with public service ads or just leave completely empty. This means that if you're unlucky, you could end up with the most profitable sites there are no ads at all good. To supplement your income
There are other issues with the number of ads that they have to put in your site. The problem is that if you have a very large number, then instead of generating more income, you will have a lower click through rate, and visitors do not tend to follow the declarations of these places that come in excess.
You have constantly to keep track of how users interact with your site. Wait for visitors where your site will be considered more than others. This is generally the place where you want to use your ads first. Also, try not to put ads on sites which can be annoying to ensure the lowest click through.
Of course, you need always to the ads that are consistent with your content and generally do not make a visitor to your site and an unpleasant one. The key is to provide an enjoyable experience for the visitor sector, while generating revenues from their exploration.
Again, in the end be a better revenue got through a lot of experiments. Be sure to use AdSense for channels feature and be on the search for how some ads in the pages of your site when they do change positions for the best supplement your earnings.
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